Archtics is a ticketing portal owned by Ticketmaster that delivers a hyper-personalised experience to fans, specialising in premium, membership and annual subscription models.
In a UK first, the portal is empowering suite holders and Superstar members at Utilita Arena Sheffield to easily select, upgrade, manage, and resell their tickets, as well as handle subscription plans from any device.
The bespoke and dynamic white-label portal has been designed by the Utilita Arena Sheffield team using the simple drag and drop content management system that Archtics provides. This custom approach not only drives engagement but also enables the venue to acquire, retain, and strengthen relationships with its most valued fans.
Fans can be targeted with bespoke offerings, from favourite seats through to upsells, upgrades, bundles, early renewals and special promotions, driving engagement and value for all involved.
Over the weekend, Utilita Arena Sheffield successfully hosted Pulp, drawing in 27,000 fans, with over 1,000 of them enjoying the event in exclusive hospitality.
“We recognise the growing importance of premium and hospitality experiences in venues, and bringing Archtics to the UK is a testament to that. We are delighted to see the premium portal go live at Utilita Arena Sheffield, and we are eagerly looking forward to the results it will deliver.” – Andrew Parsons, Managing Director at Ticketmaster UK.
“Ever since we became partners with Ticketmaster, we have been able to continually discuss, develop and deliver cutting-edge techniques and processes together. Archtics will allow us to continue to deliver ‘exceptional’ to all our clients, whether backstage or front of house. Leading the way for others to follow will enable us to remain one of the leading Arenas in the UK” – Dom Stokes, Director of Live Events & Venues as well as General Manager of Utilita Arena Sheffield.
“We are delighted to be the first Arena in the UK to use Archtics, working with our partners Ticketmaster. Collaboratively, we have been innovators, designing the system to maximise income and enhance the already exceptional customer service we provide our premium guests. Archtics has also allowed us to take fan engagement to the next level” – Kerrie Shakeshaft, Business Development Manager – Utilita Arena Sheffield & Sheffield City Hall.
“I have always been looked after by my Account Manager at the Utilita Arena Sheffield and since using Archtics my experience has only got better. The system is easy to use, intuitive and allows me to manage my own tickets fast and efficiently. Giving me the control to buy tickets 24/7 really has automated the process.” – Bridgette Wood – CBS Sheffield LTD.
One of the notable features of Archtics is its integration with the main Ticketmaster system. This integration provides an intelligent central database for reporting and acts as a comprehensive record for every member and suite holder associated with Utilita Arena Sheffield.
Archtics is currently powering sports and hospitality at hundreds of venues across North America, including Madison Square Garden, Live Nation Entertainment venues, Maple Leaf Sports and Entertainment, and for professional teams across all the major leagues including the NFL, NBA, NHL, and MLS. Its successful track record in the industry positions Archtics as a trusted and reliable solution for managing ticketing operations at world-class venues.
As other venues take note of this successful collaboration, we can anticipate further advancements in the way fans interact with their favourite events across the country.