We are the face of ticketing (hello)

We are an organisation of highly experienced, dedicated professionals with premises in London, Manchester, Stoke-on-Trent and Glasgow, and are committed to delivering a world-class service to thousands of clients across the UK.

No matter how big or small, we are trusted by these venues, artists, teams and promoters to supply the very best in retail ticketing services and box office solutions.

Wherever you start from, we’re with you all the way.

Want to take your business to the next level?

Gary Roden

SVP Client Development & Commercial

6 years at Ticketmaster

In February 2019 Gary Roden became Senior Vice President of Client Development and Commercial at Ticketmaster UK. Gary has driven the transformation and rejuvenation of the Theatre, Arts and Comedy division of the business, originally as a Business Development Director and more recent as a VP, prior to undertaking his new role this February.

He has worked in a variety of senior roles within the theatre industry since starting his career on the Clear Channel Entertainment trainee manager programme back in 2003. In his early career he became General Manager of touring theatre company New Perspectives, touring new theatre work across the UK. At the age of 25 Gary joined Live Nation as General Manager of the Bristol Hippodrome.

The venue was sold by Live Nation in 2009 to the Ambassador Theatre Group (ATG), where Gary’s career continued to progress further when in 2010 he took over the management of the 3000 seat Edinburgh Playhouse, the UK’s largest theatre. Prior to joining Ticketmaster Gary was the Managing Director of Parkwood Theatres, operating 4 separate venues across the South of England.

Sarah Slater

VP Client Development – Music & Festivals

5 years at Ticketmaster

Contact for: Music and Festivals

Sarah became VP of Music and Festivals in September 2018 after 3.5 years developing the music side of the business at Ticketmaster UK.

After a career as a professional dancer, Sarah started her ticketing career at Trinity Street, one of the first companies to identify the need for ‘Artist Services’. Sarah worked directly with the labels and management to create artist specific stores and ticket shops, as well as working with promoters and shows including Ibiza Rocks, Global Gathering and The Mighty Boosh.

In 2010, Sarah started her own company based on the Trinity Street model called Over 9, moving the output beyond artist services and forming a fully-fledged ticketing company, running alongside the likes of Harvey Goldsmith – the Queens Jubilee and Chime for Change

Sarah works across events and festivals large to small including Reading & Leeds, Creamfields, Lovebox and Warehouse Project, as well as working alongside well-known brands such as Bauer Media, MTV and Red Bull on their ticketing strategies.

Gillian Henderson

Senior Client Development Director – Scotland & Venues

6 years at Ticketmaster

Contact for: Venues across the UK

Gillian moved into a venue centric role in 2018, holding the relationships the venues and ticketing partners including Academy Music Group and SMG.

She has 12 years’ experience working with venues, starting her career at AMG at the Carling Academy Glasgow, before moving to MAMA and Co as General Manager at The Picture House Edinburgh while assisting the opening of further regional venues including; Ritz Manchester, East Village Arts Club Liverpool and Institute Birmingham.

Gillian has also worked on a number of large outdoor events and festivals in Scotland including T In The Park where she dedicated 11 years straight, The Ryder Cup 2014 and BBC at the Quay and more recently assisting on the delivery of the inaugural European Championships held in Glasgow in 2018.


From her base in Scotland she is also on the Board of Directors at Scottish Music Industry Association.

Ronnie Peters

Client Development Director – Theatre, Arts & Comedy

Contact for: Theatre, Arts and Comedy

Ronnie joined Ticketmaster in July 2019.

Ronnie joins us from Sonia Friedman Productions where he was Head of Sales and Revenue, working on countless Olivier Award Winning shows including Harry Potter and the Cursed Child globally across London, New York, Melbourne, San Francisco and Hamburg..

With over 15 years’ experience in the theatre industry, from production companies to West End marketing agencies and Delfont Mackintosh venues, Ronnie brings a deep understanding of the theatre business, its needs and audiences, to ensure we apply the most dynamic ticketing solutions to the UK’s venues, tours and events.

Alex Berti

Client Development Director – Events, Attractions & Sport

Contact for: Any event outside Music, Theatre & Comedy.

Alex joined Ticketmaster in October 2019 following 5 years at Allegra Events where he grew with the organisation and ultimately led as Head of New Business and Partnerships. 

In this previous role Alex was was responsible for the commercial success of five coffee festivals including The London Coffee Festival and the UK Coffee Leader Summit.

With over 10 years of experience across business development and account management roles plus a postgraduate degree in Strategic Management, Alex brings hands on experience and understanding of the exhibition and events space in the UK.

Beccs Lott

Client Development Marketing Director

7 years at Ticketmaster

Contact for: Partnerships

Beccs joined the Client Development team last year after 6 years working in B2C Marketing for Ticketmaster UK, most recently as Head of Music Marketing.

She has been working in live events for 14 years, starting as Backstage Assistant for Global Radio in 2005. Beccs has worked for several Leeds music venues, The Barbican, International Festivals including Hideout in Croatia, as well the BBC and Edinburgh International Television Festival.

In early 2012 she managed the marketing for South Bank London, working with several attractions and entertainment venues including The London Eye, the BFI and The National Theatre, before moving to Ticketmaster in the summer of 2013.