We are the face of ticketing (hello)

We are an organisation of highly experienced, dedicated professionals with premises in London, Manchester, Stoke-on-Trent and Glasgow, and are committed to delivering a world-class service to thousands of clients across the UK.

No matter how big or small, we are trusted by these venues, artists, teams and promoters to supply the very best in retail ticketing services and box office solutions.

Wherever you start from, we’re with you all the way.

Want to take your business to the next level?

Gary Roden

SVP Client Development & Commercial

5 years at Ticketmaster

In February 2019 Gary Roden became Senior Vice President of Client Development and Commercial at Ticketmaster UK. Gary has driven the transformation and rejuvenation of the Theatre, Arts and Comedy division of the business, originally as a Business Development Director and more recent as a VP, prior to undertaking his new role this February.

He has worked in a variety of senior roles within the theatre industry since starting his career on the Clear Channel Entertainment trainee manager programme back in 2003. In his early career he became General Manager of touring theatre company New Perspectives, touring new theatre work across the UK. At the age of 25 Gary joined Live Nation as General Manager of the Bristol Hippodrome.

The venue was sold by Live Nation in 2009 to the Ambassador Theatre Group (ATG), where Gary’s career continued to progress further when in 2010 he took over the management of the 3000 seat Edinburgh Playhouse, the UK’s largest theatre. Prior to joining Ticketmaster Gary was the Managing Director of Parkwood Theatres, operating 4 separate venues across the South of England.

Sarah Slater

VP Client Development – Music & Festivals

4 years at Ticketmaster

Contact for: Music and Festivals

Sarah became VP of Music and Festivals in September 2018 after 3.5 years developing the music side of the business at Ticketmaster UK.

After a career as a professional dancer, Sarah started her ticketing career at Trinity Street, one of the first companies to identify the need for ‘Artist Services’. Sarah worked directly with the labels and management to create artist specific stores and ticket shops, as well as working with promoters and shows including Ibiza Rocks, Global Gathering and The Mighty Boosh.

In 2010, Sarah started her own company based on the Trinity Street model called Over 9, moving the output beyond artist services and forming a fully-fledged ticketing company, running alongside the likes of Harvey Goldsmith – the Queens Jubilee and Chime for Change

Sarah works across events and festivals large to small including Reading & Leeds, Creamfields, Lovebox and Warehouse Project, as well as working alongside well-known brands such as Bauer Media, MTV and Red Bull on their ticketing strategies.

Gillian Henderson

Senior Client Development Director – Scotland & Venues

5 years at Ticketmaster

Contact for: Venues across the UK

Gillian moved into a venue centric role in 2018, holding the relationships the venues and ticketing partners including Academy Music Group and SMG.

She has 12 years’ experience working with venues, starting her career at AMG at the Carling Academy Glasgow, before moving to MAMA and Co as General Manager at The Picture House Edinburgh while assisting the opening of further regional venues including; Ritz Manchester, East Village Arts Club Liverpool and Institute Birmingham.

Gillian has also worked on a number of large outdoor events and festivals in Scotland including T In The Park where she dedicated 11 years straight, The Ryder Cup 2014 and BBC at the Quay and more recently assisting on the delivery of the inaugural European Championships held in Glasgow in 2018.


From her base in Scotland she is also on the Board of Directors at Scottish Music Industry Association.

Ronnie Peters

Client Development Director – Theatre, Arts & Comedy

Contact for: Theatre, Arts and Comedy

Ronnie joined Ticketmaster in July 2019.

Ronnie joins us from Sonia Friedman Productions where he was Head of Sales and Revenue, working on countless Olivier Award Winning shows including Harry Potter and the Cursed Child globally across London, New York, Melbourne, San Francisco and Hamburg..

With over 15 years’ experience in the theatre industry, from production companies to West End marketing agencies and Delfont Mackintosh venues, Ronnie brings a deep understanding of the theatre business, its needs and audiences, to ensure we apply the most dynamic ticketing solutions to the UK’s venues, tours and events.

Alex Berti

Client Development Director – Events, Attractions & Sport

Contact for: Any event outside Music, Theatre & Comedy.

Alex joined Ticketmaster in October following 5 years at Allegra Events where he grew with the organisation and ultimately led as Head of New Business and Partnerships. 

In this previous role Alex was was responsible for the commercial success of five coffee festivals including The London Coffee Festival and the UK Coffee Leader Summit.

With over 10 years of experience across business development and account management roles plus a postgraduate degree in Strategic Management, Alex brings hands on experience and understanding of the exhibition and events space in the UK.

Beccs Lott

Client Development Marketing Director

6 years at Ticketmaster

Contact for: Partnerships

Beccs joined the Client Development team last year after 6 years working in B2C Marketing for Ticketmaster UK, most recently as Head of Music Marketing.

She has been working in live events for 14 years, starting as Backstage Assistant for Global Radio in 2005. Beccs has worked for several Leeds music venues, The Barbican, International Festivals including Hideout in Croatia, as well the BBC and Edinburgh International Television Festival.

In early 2012 she managed the marketing for South Bank London, working with several attractions and entertainment venues including The London Eye, the BFI and The National Theatre, before moving to Ticketmaster in the summer of 2013.

Jeremy Beveridge

Client Development Manager – Theatre, Arts & Comedy

2 years at Ticketmaster

Contact for: Theatre, Arts and Comedy

Jeremy joined Ticketmaster in 2017.

He has worked in the Theatre industry for nine years, starting his career in the Box Office at the Prince Edward Theatre with Delfont Mackintosh Theatres Group where he progressed to manage inventory and revenue. Jeremy worked across a number of large West End shows including the 2014 revival of Miss Saigon, the transfer of Disney’s Aladdin, and the set up and management of The National Theatre’s The Curious Incident of the Dog in the Night-Time.

Jeremy has been an integral part of the growing the theatre community over the past few years, signing a variety of shows including Magic Mike Live.


Bonita McKinney

Senior Client Development Manager – Music

3 years at Ticketmaster

Contact for: Music and Independent Festivals

Bonita has been in the Client Development Team at Ticketmaster for 2 years, following a year as a Client Account Manager for Music.

Her live music industry experience spans 10 years, starting at the Academy Music Group before working as a promoter, venue booker and festival booker for DHP and Robomagic.

Bonita has been integral to developing our community of independent festivals, Brand Partnerships such as Warchild and Marshall Amps, and iconic venues including Dingwalls.

Ged Skelding

Senior Client Development Manager – Music

5 years at Ticketmaster

Contact for: Music Events and Venues

Ged has been in the Client Development team for 5 years.

He started his career as an intern at Get Involved who run Bestival and Camp Bestival before working at Last Second Tickets where he managed Orange Mobile’s customer loyalty scheme after they wound down Orange Wednesdays.

Ged works on the music side of the business, and is involved with key partnerships including NTIA and the Music Venues Trust.

Libby Urvois

Client Development Manager

12 years at Ticketmaster

Contact for: Events in Scotland

Libby joined the Client Development Team this year following 12 years in the Ticketweb side of the organisation.

She started her career in the industry an Event Coordinator for The Biscuit Factory Art Gallery in Newcastle Upon Tyne, working across everything from art auctions, corporate events and drink receptions.

Recently Libby has been part of our Universe platform implementation, making her knowledgeable across all of Ticketmaster’s self-service ticketing platforms.


Jason Boardman

Client Development Manager

17 years at Ticketmaster

Contact for: Events across the North

Jason joined in 2003 as a part time call centre agent and moved on to deliver the training and quality programmes to employees, before moving into the Client Development team in 2017.

He started his career in the music industry as a DJ in 1988, with residencies at The Hacienda and The Boardwalk in Manchester plus Hard Times in Leeds, as well as performing all over the world. Today Jason runs a vinyl only record label Aficionado Recordings with his DJ partner Moonboots, as well as running nights of the same name.

Jason has developed strong relationships with music promoters, venues and Craft Beer brewers across the North, helping these independent operators to deliver successful events.


Adam Barr

Client Development Manager  – Events, Attractions and Sport

13 years at Ticketmaster

Adam joined the Client Development team at the start of 2018 after 12 years of guiding the Ticketmaster Groups department through a rapidly changing marketplace.

He started his career as a writer and actor, before stepping behind the scenes to work on the business side of live entertainment. 

Avinash Beerjeraz

Client Development Manager – Events, Attractions & Sport

2 years at Ticketmaster

Avi joined Ticketmaster in 2018 as sales development and account management for our self service platform Universe, before moving into client development across all Ticketmaster platforms last year.

He started his events career at Compass Group where he planned, organised and ran the F&B services across multiple venues. His venue experience took him to ExCel London as Assistant Conference and Events Manager before stepping up to Event Manager at Benugo at the Royal Museums Greenwich.

This experience and knowledge enables Avi to help and support event organisers and venues no matter what size, scale or genre.