Ticketmaster has introduced Ticketmaster Local, a new discoverability platform highlighting grassroots and local venues throughout the UK. Our goal is to inspire people to venture out and support their local venues by easily discovering nearby live events.
With features like an interactive location-based map, a customised newsletter, and a dedicated social media channel, Ticketmaster Local streamlines local event discovery.
Sam Isles, SVP of Ticketmaster Clubs, said: “Ticketmaster Local is the ultimate destination to discover music, comedy, theatre, and live experiences in your own neighbourhood. By showcasing grassroots venues on this dedicated platform, we can connect millions of potential new fans to artists playing just around the corner. Ultimately, it’s all about making a tangible impact on the success and longevity of the local live scene.”
Not only will events be discoverable on the Ticketmaster Local map, but they will also be included in a targeted Ticketmaster Local newsletter sent to fans, which will recommend local venues of 5,000 capacity or less.
“Strategic partnerships with regional media partners are being established to amplify the platform’s reach and visibility within local communities,” notes Isles. “The aim is to encourage more fans to attend their local venues, with a positive ripple effect on the community and grassroots industry.”
Ticketmaster Local was launched in conjunction with the Music Venue Trust’s Venues Day, a day dedicated to celebrating independent venues. As part of our ongoing commitment to supporting MVT, we also introduced a month-long charity upsell option to give people the opportunity to directly support grassroots venues when buying tickets, and will match all donations.