There were some great insights and advice from the session…
Podcasts are big business
Podcast listeners in the UK have doubled over the past five years. The session showed that there are 7.1 Million Weekly Listeners in the UK with a year on year increase of 24%.
One in eight people listen to podcasts.
CMU Insights
How can you monetise a podcast?
1) On air advertising
Build your audience first before pitching to sponsors, and geotarget your ads if you can.
2) Affiliate links
Place advertising on your site and earn for business that you refer.
3) Create merchandise
Podcasters are creating and selling posters, hats, stickers, totes, mugs and more.
4) 24/48 hour access passes
If you have a good following and have exclusive content or you can get an incredible guest to feature then an access pass may work.
5) Donations
If you’re not well known and just need to cover costs then the donation approach may work to keep your podcast running.
A note on using music
If you want to use music, make sure it’s pre-cleared. You can either:
- download royalty free music
- work with an artist who own their own rights
- get label approval along with a PRS license
Final thought
Podcasting isn’t just for the pro’s. So along with the increase in listeners, hopefully more people will be inspired to create content too.
