360° virtual reality gigs will soon be a reality for the iconic O2 Academy Brixton.
Academy Music Group have teamed up with Live Nation UK and Melody VR to deliver the Live From O2 Academy Brixton series, with tickets being sold exclusively through Ticketmaster.
Fans can choose their favourite spot in the venue to watch the show, move around the venue, and even watch from the stage itself.
The announcement follows the 360° event Wireless Connect which featured new and exclusive performances from London and LA from 70 artists. Delivered by Festival Republic and MelodyVR, Wireless Connect drew in 132,000 fans from over 34 countries. MelodyVR said the audience interacted with the performance more than a million times over the weekend,
Denis Desmond, chairman Live Nation UK, said: “We look forward to partnering with MelodyVR and presenting Live From O2 Academy Brixton which will connect artists with fans globally through the latest and exciting 360° VR technology, direct from a purpose-built studio set within this iconic and world-famous venue.”
Anthony Matchett, CEO of MelodyVR, said: “MelodyVR’s mission is to use our innovative technology to make sure artists can keep staging amazing shows and fans can continue to experience and enjoy the live music that they love. We’ve helped to take Wireless virtual this weekend, co-creating the successful Wireless Connect, and Live From O2 Academy Brixton is another exciting venture in partnership with Live Nation. Virtual shows are here to complement and support live entertainment, and we are proud to be working with the rest of the industry to ensure that live music doesn’t stop.”
Performances will be available across the world in 360° and virtual reality on the MelodyVR app or Oculus VR device.