UK-based livestream business Driift continue their live streaming success this quarter with a live stream of Niall Horan performing at London’s iconic Royal Albert Hall.
The live stream on Saturday 7 November sold over 125,000 tickets across 151 countries via Ticketmaster’s Universe ticketing platform, illustrating the growing international demand for high-quality ticketed online events.
The event also helped raise awareness of the thousands of live music workers facing hardship due to the COVID-19 pandemic with all profits from the show being shared between Niall’s touring crew, who are currently unable to work, and the #WeNeedCrew relief fund.
Saturday 7 November also marked the first time Driift produced and broadcast two online events simultaneously, as Kylie’s immersive Infinite Disco, a JV production by Driift and BMG Rights Management (UK), also proved successful – selling nearly 30,000 tickets.
“This has been a phenomenal weekend for Driift. To sell more than 150,000 tickets for one night is not only an amazing achievement for Niall and Kylie and testament to their talents, it’s also a tribute to the incredibly hard working and talented team at Driift, along with the calibre of our partners. Working together, it’s enabled us to produce two unique and genuinely global events that have resonated with online audiences in all corners of the world.
With the right collaborations, technology and imagination, there’s simply no limit to where this format can go in the future. Livestreaming has truly come of age.”
Ric Salmon, CEO Driift
Upcoming Driift events already on sale include The Vamps at London’s Hackney Round Chapel on November 21st, with more to be announced very shortly.
