Insights

Personalise the Fan Journey with Data-Driven Insights Fans provide event marketers with vast amounts of insight into their needs and personal preferences, while live events generate vast amounts of data – from ticket purchases and venue entries to in-app engagement and concession sales. Yet, for many venues, event organisers, and promoters, the challenge is in […]

Social media has revolutionised how fans discover and engage with music festivals, serving not only as discovery platforms but also as spaces for fans to share experiences, driving organic promotion. Artists, with their vast followings, act as powerful ambassadors, amplifying festival visibility through their channels. By partnering with artists for exclusive content and tapping into […]

From fan conventions and festive markets to brand-led exhibitions and immersive experiences – Ticketmaster helps organisers deliver events that resonate. The live consumer events space is growing – fast. More and more, people are seeking meaningful, in-person experiences that bring their passions to life. And behind many of these moments, you’ll find Ticketmaster: a platform […]