As Co-op Live prepared to open the doors to Manchester’s newest arena, Ticketmaster tapped into its robust marketing capabilities to build awareness for this exciting event. Through a targeted multi-channel campaign, the launch reached both local and national audiences, helping to establish the venue as a top destination for live events.
Engaging Local Fans and Beyond
Reaching the right fans was a top priority. Through various Ticketmaster owned media channels, including the TicketAlert email series, the campaign was able to target key areas like Wales and the Northwest regions. Overall, the campaign reached 1.17 million fans that were most likely to attend events at the venue.
Co-op Live was also given a prominent placement on the Ticketmaster homepage for one week, with the page receiving thousands of unique impressions each month. The media placement linked directly to Co-op Live’s Ticketmaster marketplace, where fans could easily purchase tickets for upcoming shows.
Co-op Live was also featured in the Ticketmaster fan newsletter for Manchester, which was deployed to nearly 200,000 local subscribers, resulting in an open rate 10% higher than the standard for Entertainment & Event email campaigns. The high engagement reflects Ticketmaster’s ability to speak directly to engaged fans and confirmed Co-op Live’s position in Manchester’s live music scene.
High-Impact Out-of-Home Advertising
In addition to owned and digital channels, Ticketmaster supported Co-op Live with an out-of-home (OOH) campaign, ensuring prominent placement in the Manchester area. This campaign, designed for high visibility, showcased Co-op Live in key locations, immersing the venue in the surrounding landscape and building excitement through on-the-ground advertising.
Using Reach to Build Fan Connections
Through Ticketmaster’s vast marketing reach and owned media channels, the venue launch campaign was able to speak to varied audiences and capture the attention of fans eager to experience a new era in live music. As a result, Co-op Live secured significant local and national traction and is now a known destination for live events.
Learn more about how Ticketmaster’s marketing capabilities can help get your events in front of new audiences.
