Event Day Made Easy With SafeTix™
Scan tickets seamlessly, monitor ingress in real-time, and connect fan insights from purchase through entry—all with Ticketmaster’s Event Day solutions, built for speed, security and scale.
Key Features
- Secure SafeTix™ Ticketing
- Best-in-Class Technology Partners
- Mobilised Box Office
- Real-Time Ingress Reporting
- Intuitive Hardware
- Seamless Fan Experience
All of these capabilities are part of Ticketmaster’s Event Day Suite—a powerful set of tools designed to help venues, teams, and promoters confidently manage every moment of event day.
Get Showtime Ready
From intuitive staff training to secure digital ticket delivery powered by SafeTix™, empower your team with the tools they need to deliver a smooth, efficient, and secure event day experience—no matter the size or scale of your event.
Seamless Entry
Contactless ticketing, real-time ingress monitoring, and mobilised box office solutions help fans get in quickly while giving your team complete visibility, control, and operational confidence across entry point.
Elevate the Fan Experience
From flexible ticket management to on-the-spot fan resolution, Ticketmaster helps you create a trusted, memorable experience that starts at purchase and carries through entry and beyond.
Secure, Fraud-Free Entry With SafeTix™
SafeTix™ is Ticketmaster’s secure mobile ticketing technology, designed to deliver a seamless, fraud-resistant event day experience. Each ticket features an encrypted, rotating barcode that refreshes every few minutes and is tied directly to a verified fan account—making screenshots, screen recordings, and counterfeit tickets ineffective.
By maintaining full visibility across the entire chain of custody—from purchase through scan—SafeTix™ helps venues, teams, and promoters protect events from fraud while preserving fan trust. This verified fan data powers deeper insights, stronger engagement, and smarter operational and marketing decisions – extending value well beyond event day.
Be Ready for Showtime
Ticketmaster’s event day solutions are built for real-world conditions, helping teams get up to speed quickly, reduce operational friction, and operate with confidence from doors open through showtime.
Train Your Staff in Minutes
Prepare your team with intuitive training materials, including step-by-step guides and on-demand videos. Colour-coded ticketing visuals and sensory feedback on scanning devices simplify entry operations, reduce scanning errors, and minimise training time for new or temporary staff.
Fan Communications
Ticketmaster’s Know Before You Go fan communications help educate fans ahead of the event—covering mobile ticket access, ticket transfers, and add-to-wallet functionality. Proactive fan education reduces day-of issues and keeps lines moving smoothly.
Secure Digital Ticketing
SafeTix™ mobile tickets are delivered directly to fans’ devices through the Ticketmaster app or via SMS or email. Encrypted, rotating barcodes provide industry-leading protection against fraud while maintaining a fast, reliable entry experience for fans and staff alike.
Partner Integrations
Integrate seamlessly with industry-leading Entry & Venue Services Solutions providers to ensure scanners, access control, and event day operational systems work together.
SafeTix™: The Game-Changer in Digital Ticketing
Since its original launch in 2019, Ticketmaster’s SafeTix™ technology has been the industry leader in digital ticketing for North America. Now, as SafeTix expands globally, we are seeing the same incredible impact on venue operations across the
Seamless Entry
With SafeTix™ and Ticketmaster’s event day tools, entry becomes faster, more secure, and easier to manage—even during peak arrival windows.
Elevate the Fan Experience
SafeTix™ goes beyond access control to power a connected, fan-first event day experience at scale. With every ticket tied to a verified fan account, venues, teams, and promoters can deliver better service, stronger engagement, and more durable fan relationships.
Grow Revenue and Fan Engagement with Mobile-First Digital Ticketing
Turn Fan Interactions Into Insights Fans expect more than just a ticket—they expect a seamless, mobile-first experience. From buying a ticket to entering the venue, ordering concessions, and participating in loyalty programs, digital ticketing is
Discover More solutions
Comprehensive Client Tooling
From setup to showtime, Ticketmaster helps you collaborate, customize, and optimize every live event with an all-in-one solution trusted by the world’s leading live event organizations.
Sell More Tickets
Fan-first technology and unmatched reach—built to meet demand, convert fans, and deliver measurable results for live events of every size.
Expert Partnerships
Ticketmaster partners with clients as an extension of their teams — combining expertise, technology, and reach to support long-term success.
