The Mayor of London’s New Year’s Eve Celebrations event is one of the world’s most iconic celebrations, lighting up the city’s skyline as millions watch on TV and thousands gather along the Thames. This year’s event was brought to life by Identity, working closely with Ticketmaster and an incredible network of partners.
Delivering an event of this scale takes teamwork, precision, and passion:
- 101 production and operational staff worked tirelessly on the ground.
- Over 3,300 security and stewarding personnel ensured a safe and smooth experience for everyone.
- Planning and collaboration spanned 41 agencies and stakeholders.
- 8 entrances and 6 ticketed viewing areas welcomed around 100,000 attendees to the heart of London.
- 31 dedicated Ticketmaster staff on the ground.
For the first time in the UK, colour-coded tickets were used to help direct attendees to their designated zones. This system enhanced operations, helping fans navigate the event more easily and enjoy a smoother experience overall.
Alex Berti, VP of Client Development at Ticketmaster, said: “It’s been a pleasure working together with Identity from planning to onsale, and all the way through to providing a team of 31 Ticketmaster staff on the night. What a great way to bring in the new year!”
This unforgettable celebration was made possible by a number of talented show partners, including Titanium Fireworks, On the Sly (Music), and Tim Routledge (Lighting).
Hannah Clark, Project Director at Identity, said: “Identity is proud to be working in close collaboration with Ticketmaster to bring this renowned spectacle to life for nearly 100,000 people”.
“The Mayor of London’s New Year’s Eve firework celebrations have become an iconic and globally recognised event, reflecting our unique and wonderfully vibrant city. It’s a unique showcase that puts London firmly on the map for the year ahead.”
Ticketmaster is proud to have played a key role in the success of this spectacular event, working alongside Identity from planning through to execution to ensure a smooth and memorable experience for attendees.