Image: The Big Feastival
150 Ticketmaster staff hit the fields at Leeds Festival, The Big Feastival, Creamfields and events at Clapham Common, plus the inner cities for Reading Festival and Manchester Pride. Meanwhile, events continued in the grounds of the Trentham Estate and Hampton Court Palace, as well as Scarborough Open Air Theatre, South Facing Festival at Crystal Palace Bowl and hundreds of venues up and down the country.
Milestones at Reading & Leeds Festival
Reading & Leeds Festival moved to 100% digital, requiring every fan to present their own mobile ticket on arrival for the first time ever. This identity-based ticketing kept entry contactless, helping to keep the event COVID secure in conjunction with proof of a negative NHS lateral flow test.
Ticketmaster’s newest access control system TM1 Entry also played a huge part, using state of the art cloud-based software to scan in all fans and provide visibility over event data in real-time.
With festivals set to continue into September and bigger venues including arenas reopening their doors, we can’t wait to help millions more fans get back to the events they love in 2021.