Supporting Discovery, Commerce and Operations at Scale
Festivals operate at a different level of complexity than traditional live events.
From high-demand onsales and multi-day ticketing structures to large-scale entry operations and evolving fan expectations, organisers need technology that can support every stage of the fan journey.
Ticketmaster helps festivals connect discovery, commerce, digital ticketing, fan engagement and onsite operations within one ecosystem designed for live events at scale.
Ticketmaster’s Global Reach Includes:
- 250M+ potential fans across a network of 500+ distribution partners
- 1B+ annual visits across Ticketmaster marketplaces
- 37 countries supported globally
Reach Fans Across More Discovery Channels
Fans discover festivals across streaming platforms, search, social media and mobile apps long before visiting an event website.
Through Ticketmaster’s global marketplace and Distributed Commerce Partner Network, festivals can extend visibility beyond traditional ticketing channels and connect with fans across a wide range of digital discovery experiences.
Ticketmaster helps festivals reach fans across Spotify, Google, Shazam, ChatGPT and hundreds of additional discovery channels. This broader discovery ecosystem helps festivals stay visible throughout the fan journey, from initial awareness through ticket purchase.
250M+ potential fans. 500+ distribution partners.
Support High-Demand Festival Onsales
Festival onsales often generate significant traffic spikes within minutes of launch.
Ticketmaster’s platform is designed to support high-demand onsales at global scale with Smart Queue technology, helping organisers manage peak demand moments with queueing technology, real-time monitoring and fraud prevention tools.
Flexible commerce capabilities also help festivals support the purchasing options fans increasingly expect, including:
- Multi-day passes
- VIP experiences
- Payment plans
- Upgrades and add-ons
- Reserved and general admission inventory
These tools help festivals create purchasing experiences that better reflect how fans shop today while supporting stronger conversion opportunities across ticket types.
Create Seamless Mobile-First Entry
As festivals continue to grow, mobile ticketing and entry operations have become increasingly important to the fan experience. For organisers, security and operational efficiency go hand in hand.
Ticketmaster currently supports a 99.9% frictionless entry rate, helping festivals move fans through gates quickly while maintaining real-time visibility into attendance and entry performance.
Technologies like SafeTix™ help reduce risks associated with screenshots, counterfeit tickets and unauthorised resale while giving fans greater flexibility to manage and transfer tickets digitally.
For many festivals, RFID integrations and General Admission management tools also play an important role in supporting smoother entry experiences at scale.
Learn More About Festival Operations
Ticketmaster currently supports:
- 99.9% frictionless entry
- 5.8M+ festival fans scanned
- 35% increase in app-based entry adoption
Keep Fans Engaged Beyond the Purchase
The festival experience doesn’t end once a ticket is sold.
Fans increasingly expect mobile-first communication throughout their event journey, from lineup announcements and Know Before You Go messaging to schedule updates, upgrades and onsite information.
Through the Ticketmaster App, digital ticketing content modules and enhanced Apple Wallet passes, festivals can keep fans informed before and during the event while creating new opportunities for engagement.
These experiences help reduce fan confusion while creating additional opportunities for engagement, sponsorship visibility and monetisation.
Learn More About Fan Engagement and Revenue Growth
See how festivals use mobile engagement, premium experiences and post-purchase communications to increase fan engagement and drive incremental revenue.
Download Festival achieved 28% engagement with grouped ticketing and a 16% conversion rate.
Festivals require more than a ticketing platform alone.
Built for Festival Scale
They need connected technology that supports discovery, commerce, digital ticketing, fan engagement and operations together within one ecosystem designed for live events.
From boutique independent festivals to globally recognised multi-day events, Ticketmaster helps organisers manage complexity, scale operations and deliver better fan experiences at every stage of the event journey.
