To enable as many venues as possible to participate, Venues Day will this year be a hybrid event with ‘Venues Day Online,’ a day of virtual activity, following on 12 October to ensure every venue in the country gets access to best practice information, advice and guidance as they emerge from lockdown.

Ticketmaster are sponsoring Venues Day 2021 as part of ongoing support for the Music Venue Trust and the important and integral work they do for grassroots music venues.

Andrew Parsons, MD Ticketmaster UK, said:

“Venues Day has long been a pillar for the grassroots community, but this year’s will be a lifeline to so many venues around the country as we inch closer to reopening. The sheer graft of MVT throughout the pandemic to support the industry has been truly inspiring to see, and we’re happy to do our part and sponsor Venues Day 2021”.

Venues Day International

In addition, an inaugural Venues Day International has been announced for 19 October.

Across the globe, organisations similar to Music Venue Trust mobilised in the last 16 months to try and protect their venues, and international sharing of information has been incredibly important to the survival of the grassroots sector through this worldwide crisis.

MVT along with Live DMA (Europe), Music Policy Forum (USA & Canada), Canadian Live Music, Live Music Office Australia and NIVA (USA) have come together to create the first ever global event aimed exclusively at grassroots music venue operators and owners, featuring panels, presentations and discussion on shared challenges and opportunities right around the world. 

Beverley Whitrick, Strategic Director of Music Venue Trust said:

“Venues Day 2021 will further encourage collaboration and sharing, connecting venues across the world so they feel part of a growing movement to emphasise how vital they are to both the wider music industry and local communities. We are incredibly excited to not only be able to deliver the existing event, but to have taken the challenge of the crisis head on and to be delivering a hugely increased range and scope of events with our domestic and international partners”.

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