In 2023, live events took centre stage and Ticketmaster played a pivotal role in making the year unforgettable. Check out some of the game-changing innovations that are now reshaping how fans connect with events.

TikTok Integration: Deepening Gen Z Relationships 

TikTok and Ticketmaster are expanding the reach of its successful global partnership to over 20 new countries. Building on the success of its beta launch in the US in 2022, this strategic expansion aims to redefine the way music fans connect with their favourite artists, elevating the experience for creators and live event enthusiasts alike. This groundbreaking partnership empowers certified TikTok artists worldwide to promote live events and connect directly with fans within the TikTok app. Discover more about our TikTok partnership here.

SafeTix™: Secure and Seamless Entry

Launched globally in 2023, SafeTix is revolutionising digital ticketing with secure mobile tickets linked to each fan’s account. But we’re not just stopping there – our continuous innovation includes wallet security enhancement features. This reduces fraud, streamlines operations and guarantees a safer and more convenient digital ticketing experience for all.

Global Accounts: Ticketmaster Anywhere, Anytime

The cutting-edge Modern Accounts feature revolutionises the sign-in experience, enabling fans to seamlessly access any Ticketmaster site using a unified set of login credentials across 21 countries. This sign-in process elevates fan engagement and reinforces the fan database, unlocking invaluable insights into fan behaviour and preferences.

As we look back on 2023, Ticketmaster’s commitment to innovation has not only shaped the year but also set the stage for what promises to be an exciting future in the world of live events. We are excited for what’s to come in 2024!

Want to learn more? Get in touch with us.

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Andy White, Freelance WordPress Developer London