Dubai Racing Club has appointed Ticketmaster as its official ticketing partner, bringing our ticketing technology to its racing calendar at Meydan Racecourse.
The partnership will see Ticketmaster power Dubai Racing Club’s ticketing website for the 2026/27 season, including the Dubai Racing Carnival and Dubai World Cup. Fans will be able to discover, purchase and manage tickets through a seamless, fully branded experience.
A connected ticketing experience, built around the brand.
For event organisers, ticketing is an important part of the relationship with fans. The journey from discovering an event to managing a booking should feel like a natural extension of the organiser’s brand.
Our partnership with Dubai Racing Club puts that principle into practice, combining Ticketmaster’s technology with an experience that keeps Dubai Racing Club’s identity at its heart.
Andreas Müeller, Managing Director, Ticketmaster Middle East, said: “Dubai Racing Club puts on some of the biggest dates in the global horseracing calendar, from the Dubai Racing Carnival through to the Dubai World Cup. We’re delighted to be part of the journey and to help more fans experience these incredible events. Our technology will make buying and managing tickets simple, while keeping the experience unmistakably Dubai Racing Club from start to finish.”
Supporting sport across the Middle East
The partnership follows Ticketmaster’s recent appointment as official ticketing partner of the FIBA Basketball World Cup 2027 in Qatar and Khaleeji Arabian Dyar 27 (Gulf Cup 27) in Jeddah, Saudi Arabia.
Together, these partnerships reflect Ticketmaster Sport’s growing role in the region, supporting event organisers with trusted ticketing technology and on-the-ground expertise to connect fans with some of the Middle East’s biggest live sporting moments.
To find out how Ticketmaster can support your sports ticketing solutions, get in touch.
