Quicket is now live in Kenya and Uganda, bringing together local expertise and Ticketmaster’s global scale to help Event Organisers reach more fans and grow live events across East Africa.
Key takeaways
- Quicket is now live in Kenya and Uganda, building on nearly a decade of experience working with partners in East Africa
- Local payment options including M-Pesa, MTN Mobile Money and Airtel Money make it easier for fans to buy tickets
- Event distribution across Spotify, Google, Meta, Bandsintown and Apple Music helps organisers reach new audiences, backed by real-time audience insights
Built for the region
Quicket has worked with local partners in East Africa since 2016, building on-the-ground experience, relationships and field-services capability.
Now, that local knowledge is backed by Ticketmaster’s global reach and technology – bringing together an understanding of African markets with the capabilities of a business processing 600 million tickets a year across more than 35 countries.
Making it easier to turn demand into sales
Quicket integrates with M-Pesa, MTN Mobile Money and Airtel Money, giving fans access to payment methods already part of their everyday lives.
Fully digital ticketing also helps reduce fraud and speed up entry, while giving Event Organisers a clearer picture of attendance.
And because ticket discovery doesn’t always start on a ticketing site, Quicket distributes events across Spotify, Google, Meta, Bandsintown and Apple Music. That puts events where fans are already discovering live experiences and helps turn that discovery into ticket sales.
Real-time audience insights give organisers a better understanding of who is finding their events and where they’re coming from – helping inform smarter marketing decisions and stronger audience relationships.
Local expertise, global scale
“Quicket and Ticketmaster’s role is to help build the infrastructure behind that momentum, making it easier for organisers, artists, and venues to grow, connect with audiences, and scale live experiences across the region,” says John Masembe, Business Operation Director at Quicket.
That partnership is also shaping what comes next. Quicket is developing WhatsApp-based ticketing alongside AI-powered tools designed to make finding and buying tickets easier.
Kenya and Uganda are the next step in Quicket and Ticketmaster’s journey across Africa, with more markets expected to follow.
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