Dan Pearce has joined Ticketmaster as SVP, Client Development to lead the team’s continued growth and marketplace leadership. 

Dan returns to Ticketmaster after a four-year hiatus leading the Virgin Experience Days Consumer division. Prior to that, Dan was the Managing Director of Ticketmaster Resale where he led the successful launch of our Fan-to-Fan Ticket Exchange, before moving to lead Ticketmaster’s International Marketing division. Dan also brings with him a UK theatre pedigree as the previous Managing Director of West End Theatre Bookings.

Dan’s knowledge of Ticketmaster and this industry is unrivalled, bringing with him the rare ability to wholly hit the ground running” said Andrew Parsons, Managing Director, Ticketmaster UK. “I am confident Dan will quickly deliver results for our clients, drive value for our partners and lead this exemplary team’s continued success.

Andrew Parsons

Managing Director, Ticketmaster UK

Dan Pearce said: “I couldn’t stay away! Thrilled to be returning to join such a talented team who already have such momentum. I’m looking forward to working with established and new clients alike to capitalise on exciting recent developments in technology and maximising Ticketmaster’s unrivalled marketing tools and reach.”

The appointment news comes off the back of Alex Berti stepping up into the VP, Client Development role with a focus on the ever-increasing attractions and immersive sectors, and Rebecca Lott taking on the Senior Director – Strategic Accounts role to support clients in achieving their goals. Together with Dan, this expanding Client Development team will remain laser-focused on delivering the best experience for clients and their fans in the UK.

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