The eight edition of the UK’sleading awards for rock and metal will see the event return to the O2 Forum Kentish Town on Thursday 22 August 2024.

Ticketmaster is proud to announce its headline sponsorship of the Heavy Music Awards 2024 (HMA24). Building on its longstanding partnership with the HMAs at the category level, Ticketmaster steps up to Headline Sponsor.

The Heavy Music Awards shines a spotlight on the year’s best talent across the rock and metal landscape. Once again, the HMAs will exclusively utilise Ticketmaster’s Universe platform.

Andrew Parsons, Managing Director Ticketmaster UK, said: “We’re honoured to be the Heavy Music Awards exclusive ticket agent. We’ve been massive fans for years, and now we’re amping it up as the main sponsor. The scene is on fire right now – and Ticketmaster is there to support, selling tickets for Rock, Metal, and Alternative gigs, filling up stadiums, arenas, academies, festival grounds, and those iconic dive bars.”

Andrew Parsons

Managing Director Ticketmaster UK

Taking place on Thursday 22 August 2024, the event returns to the O2 Forum Kentish Town – to once again showcase a scene that continues to innovate and thrive. The London venue has played host to the HMAs on four previous occasions, most recently for the sold out HMAs in 2021 and 2022.

The Heavy Music Awards will feature live performances and awards presentations by established and emerging artists, with a strong focus on diversity and inclusion – an aspect that has become a signature of the event since its inception in 2017.

In recent years, the HMAs have hosted performances at the venue by the likes of Sleep Token, Beartooth, Nova Twins, Holding Absence, Loathe and Static Dress. The HMA24 line-up of performers and presenters will be announced closer to the event.

As in previous years, an industry panel of over 1,000 individuals will nominate their favourites to generate the finalists, with the public voting to decide the winners in each category. In 2023, the HMAs received over 1 million votes.

Heavy Music Awards co-founder Andy Pritchard said, “Ticketmaster have been a fantastic supporter of the HMAs for several years, and have obviously played a huge role in the development of live music across the world for a long time. We could not be more proud to welcome them as our Headline Sponsor for the first time, and we’re sure this will allow us to promote our incredible finalists and winners to an even bigger audience. We can’t wait to get started on this exciting partnership.”

Andy Pritchard

Heavy Music Awards co-founder

To apply for inclusion on the HMA24 industry panel, please fill out the form here.

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