As the world’s largest live event ticketing site, we’re right there with you, connecting fans with the electricity of entertainment. The good news: fans are still eager for live entertainment. And with the right marketing strategy, you can do the best for your events too – all year round.
Here are our tips for event marketing success in 2023:
Identify Your Fan
One-size marketing does not fit all. Get a better view of your fan — their interests, behaviours and more — to better align your creative and messaging for campaigns that resonate with your target audience, driving more ticket sales and revenue. Consider aligning your campaign flighting with targeted purchase timing behaviour profiles as you get more advanced.
What you can do:
- Third-party CRM software and tools like Google Analytics can give high-level insights and help organise your database.
Be Where Your Fans Are
Effective targeting can move fans further down the conversion funnel. Engage with your fans year-round to get organic demand signals that you can use alongside the fan profiles you’ve built to create a channel strategy that promotes relevant events to highly-interested fans with minimal effort and maximum results.
What you can do:
- Ad platforms like Facebook and Google can help build audiences for their specific digital marketing channels.
Optimise to Convert
Keep the momentum going! Even after the initial onsale spike, you should continue refining your campaigns through A/B testing. By asking questions, validating with real-time reporting and optimising accordingly, you can ensure that each campaign is primed to convert fans with the best message at the best time.
What you can do:
- Test and learn – no matter what you’re marketing through.
- Take the guesswork out by working with the Ticketmaster Marketing team. Our industry experts apply these best practices to develop and execute custom campaigns that deliver results specific to your goals.
Remember, marketing, like your events, is cyclical. As your campaigns drive more conversions, the view of your fans becomes clearer, informing better targeting decisions for increased sales. And pretty soon, you’re sold out!
Ready to get started? Contact us today to become a client.
