Ticketmaster has partnered with leading student loyalty network Student Beans to give clients the opportunity to promote dedicated ticket offers to millions of verified students across the UK.

Gen Z students are digitally connected, financially savvy, and increasingly expect to receive student discounts when engaging with their preferred brands.

86% of students said they would attend events more often if a student discount is available.

Source: Student Beans

Student Beans maximises the opportunity to engage students and convert ticket sales by promoting student ticket offers across their media channels, using full funnel, targeted marketing campaigns to speak to students wherever and however they browse.

This new Distributed Commerce partnership between Student Beans and Ticketmaster gives clients quick access to the Student Beans network, while Students Beans’ experienced account teams can collaborate on marketing campaigns that will effectively move ticket inventory for events.

To ensure the offers are exclusive for students, users are verified by Student Beans before being directed to a page on the Ticketmaster site to complete their purchase.

This partnership is another example of our continually expanding reach, and our growing engagement with the Gen Z audience.

To start working with the Student Beans team for your event or for more information, please contact your Ticketmaster representative.

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Andy White, Freelance WordPress Developer London