Ticketmaster is pleased to announce a renewal of its long-term partnership with the Electric Group, who have added the newly overhauled Newcastle NX to its roster alongside Electric Brixton in London and SWX Bristol.

Electric Group’s 27M investment into the former O2 Academy venue will see the Newcastle venue hold 2,100 for club nights and 1,550 for live shows – with Digga D the first live act to take the stage this week. 

Dominic Madden, Electric Group CEO, said: “I’m delighted to renew our long-term ticketing partnership with our friends at Ticketmaster. It’s a great and easy fit and I know that we will receive the focus that is required to support our existing venue estate and the mighty new NX Newcastle.”

The deal coincides with Sam Isles being announced as SVP, Clubs, taking over the reins of the Ticketmaster Clubs division across Europe. A 30 year Ticketmaster veteran, Isles is going back to her club roots to drive Ticketmaster’s ongoing investments in creating industry-leading technology and DIY solutions to serve the unique ticketing needs of clubs and independent venues with innovative tools and solutions to grow their business.

Sam Isles, SVP Clubs International, said: “Having worked with the team at Electric Brixton for more than ten years and now SWX Bristol, we know they’re going to bring a one-of-a-kind vision to NX Newcastle. Spaces like these are the heartbeat of the live industry, a breeding ground for talent and where fans discover the artists they’ll love for decades to come. They are vital, and our mission at Ticketmaster is to provide the world-class tools and support that can empower these iconic rooms.”

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