Ticketmaster continues to find new ways to help audiences discover new events and secure tickets to the shows they love. Through a new Distributed Commerce partnership with BroadwayWorld.com, Ticketmaster Arts & Theatre clients can now reach a highly engaged audience of theatregoers, expanding event visibility and driving ticket sales across Broadway, West End, and touring productions.
Reaching Theatre Fans Where They Are
BroadwayWorld is one of the largest theatre sites on the internet, covering 100+ U.S. locations, 45 countries and attracting over 6 million monthly visitors who actively seek information on the latest shows from Broadway, West End, and regional productions. By integrating Ticketmaster’s discovery data, BroadwayWorld connects relevant Ticketmaster events throughout its platform, ensuring theatre enthusiasts can seamlessly find and purchase tickets to the shows they love.
How It Works
BroadwayWorld features Ticketmaster events across multiple touchpoints, including:
- Theatre Pages: Dedicated show pages highlight available Ticketmaster tickets to the biggest hits on Broadway and the West End.
- Editorial Content: Ticketmaster events are seamlessly integrated into news articles, reviews, and interviews.
- Ticket-Buying Guides & Newsletters: Theatre fans can discover Ticketmaster events through curated content and direct email communications.
Benefits for Ticketmaster Clients
- Expanded Audience Reach: Theatre events gain exposure to BroadwayWorld’s dedicated base of theatregoers.
- Seamless Ticket Purchasing: Purchasing is done on Ticketmaster’s secure marketplace to help ensure safety and reduce the risk of fraud.
- No Additional Cost: Clients benefit from increased event visibility and ticket sales without additional marketing dollars required.
Global Audiences Take Centre Stage
The partnership launches with a focus on theatre events in the U.S. and U.K., while also supporting Ticketmaster’s global markets by driving traffic to relevant theatre events in participating markets. As Ticketmaster and BroadwayWorld continue to innovate, future expansions are planned to include additional promotional opportunities.
By engaging 6 million theatre fans on the platform, Ticketmaster and BroadwayWorld are amplifying event discovery and helping unlock new audiences for ticket sales. This partnership ensures a seamless experience from search to sale, making it easier for audiences to attend the shows they love.
Read the full interview with Marla Ostroff on the partnership here.
Want even more theatre content? Click here to learn about Wicked’s 20+ years of Broadway, West End and touring success as a Ticketmaster partner.
Click here to discover how partnering with Ticketmaster can help find new audiences.
