Ticketmaster and Universe, its self-serve ticketing and event management platform, have partnered with SoundCloud to make it easier for artists to showcase and manage their events on SoundCloud – and reach more fans in the process. This partnership grows Ticketmaster’s Distributed Commerce Partner Network, and helps enhance event discovery, making it easier for fans to find live events and for event organisers and artists to sell tickets in more places.
Expand Event Reach & Scale Tickets
Universe, Ticketmaster’s powerful platform for Clubs, Attractions and other general admission (GA) events, is designed for flexible, secure, self-serve ticketing – backed by Ticketmaster’s unparalleled global distribution.
Through this partnership, Ticketmaster and SoundCloud are combining a powerful suite of music discovery, event management, ticket sales, and reporting capabilities. The result will help SoundCloud Artist Pro users maximise reach and sell more tickets with less effort.
Enhanced Event Discovery
- Expanded Exposure: Ticketmaster and Universe powered events will automatically appear on SoundCloud Artist profile pages, reaching a highly engaged audience of music fans.
- Concert Discovery Widget: SoundCloud’s homepage will feature a new widget powered by Ticketmaster’s robust event data to offer personalised event recommendations based on city, time, and genre.
- Seamless Ticket Access: The SoundCloud platform connects seamlessly to the Universe and Ticketmaster marketplaces, helping streamline the journey from music discovery to ticket purchase.
Artist Pro Creators Set the Stage
- Integrated Event Management: SoundCloud Artist Pro users can create and manage Universe events directly within SoundCloud, providing a streamlined way to set up events.
- Direct Artist Promotion: Easily list and update events, maximising audience engagement.
- Empowering Artists: After set-up, artists can leverage Universe’s powerful suite of tools through their Universe account, including white-label ticketing, customisable checkout, detailed reporting and easy on-site scanning and selling.
The Industry Impact
Artists and event organisers get increased visibility, easy event creation and ticket management on a secure and stable platform, and access to Soundcloud’s global audience of passionate music listeners. Fans get a frictionless experience discovering and securing tickets for live events they love.
This latest partnership further demonstrates Ticketmaster’s commitment to enhancing event discovery and ticketing, providing innovative solutions that benefit event organisers and fans.
Click here to learn more about how partnering with Ticketmaster can help get your events discovered.
