In today’s market, there’s a growing demand for making the most of live experiences, with an emphasis on luxury. To meet this demand, Ticketmaster has joined forces with Ten Lifestyle Group plc (AIM: TENG), a leader in global concierge services.
Through our partnership with Ten Lifestyle Group, Ticketmaster is set to expand significantly in the luxury concierge sector. Ten’s members expect exclusivity and top-notch quality. By integrating our ticketing solutions with Ten’s digital platform, we’re making it easier for these high-value audiences to access our best live entertainment options.
What does this mean for the creators and curators of live music, theatre, sports, and family events?
It’s a chance to go beyond traditional ticket sales and distribution. The Ten Box Office initiative is about more than just selling tickets; it’s about creating unforgettable experiences that truly resonate with premium fans.
For our clients, this means their events are showcased to an audience that actively seeks out and values premium live experiences. Ten Box Office enables their closed user group of high-net-worth members to enjoy presales, preferential pricing, and bespoke access.
Hannah Brown, Senior Marketing Manager of Premium at Ticketmaster, expressed her excitement about the partnership: “We’re delighted to work with Ten Box Office, which helps us further connect the range of VIP tickets and hospitality with Ticketmaster to their extensive group of high-net-worth members, offering access to live entertainment across a range of events. Whether it’s meet and greets with your favourite artists or the best seats in the house at the West End’s top productions, we continue to ensure fans can create treasured memories that go beyond the ticket.”
Lucy Chillingworth, Global Director of Live Entertainment for Ten Lifestyle Group, adds: “Ten is excited to collaborate with Ticketmaster. Through our partnership we are looking forward to connecting our member base with official premium packages; resulting in high quality memorable experiences.“
This partnership marks a significant step in how premium live entertainment is accessed and enjoyed. For fans, it promises a new way to experience their favourite events. For artists, promoters, and venues, it offers direct access to an engaged, passionate, and premium audience.
We’re excited about the potential this partnership holds for both Ticketmaster and Ten Lifestyle Group audiences. With Ten Box Office, we’re redefining live entertainment with carefully curated and premium experiences.
