Supporting Festival Discovery in a Fragmented Digital Landscape Festival discovery no longer happens in one place. Fans move between streaming platforms, search, social media, mobile apps and digital content long before visiting an event website or purchasing tickets. For festivals, that creates both an opportunity and a challenge: how to remain visible and convert demand […]

FIBA has appointed Ticketmaster as the official ticketing partner of the FIBA Basketball World Cup 2027. Through the partnership, Ticketmaster will deliver a fully digital ticketing experience for FIBA’s flagship men’s event, combining its global reach, technology and marketing capabilities to help drive awareness and ticket sales worldwide. The partnership will also see Ticketmaster provide […]

With 100 days to go until the inaugural Nations Championship Finals Weekend, more than 100,000 tickets have already been sold for the three-day event at Allianz Stadium, Twickenham, where 12 of the world’s strongest teams will compete to be crowned the inaugural Nations Championship winner. As Official Ticketing Agent, Ticketmaster Sport is powering the ticketing […]