Following the success of livestream campaigns including Niall Horan and Dua Lipa, our U.S Music and International Artist Services teams have come together to form a new Global Music Team and launch a Ticketmaster Livestream service worldwide.
Ticketmaster’s streaming dedicated ticketing platform which launched in 2020 has experienced an explosion in virtual ticket sales signifying a clear and continued demand for live from fans. Most recently the platform sold over 125K tickets to a virtual performance in the UK by Niall Horan, with fans in more than 150 countries tuning in. Other artists around the globe have experienced similar success recently including RBD, Megan thee Stallion, Mika, Glass Animals, Biffy Clyro and Dermot Kennedy.
Ticketmaster Livestream will build on this success by providing a truly global and cohesive offering to artists for their virtual events, maximising Ticketmaster’s expertise, marketing and reach on a worldwide scale. David Marcus, now EVP of Global Music will head up the Global Music Team working with SVP of Artist Services Sam Isles, and Ticketmaster’s music experts to continue delivering the best ticketing solutions for artists at every stage of their career.
“The live experience is the ultimate moment of connection between an artist and fan, and it’s our job to power these moments,” said Marcus. “Now with this expansion, our offering is a global one-stop-shop run by a global team with local expertise. Our mission is to work with artists to make it as easy as possible for fans to experience the live music they love.”
About our streaming dedicated ticketing platform
Operating in over ten languages and 135 currencies, this streaming dedicated ticketing platform has already sold tickets for virtual events to fans in more than 180 countries. Giving artists the ability to continue connecting with their fans with no geographical, time zone or capacity limitations, the service is also platform agnostic allowing it to plug into any streaming platform an artist chooses.
“Our technology quickly pivoted to selling streaming tickets at scale, and the acceleration in artists going virtual to engage has been remarkable, so too is the readiness of fans to pay to access their favourite artists in this way,” continued Marcus. “The beauty of virtual shows is that we’re seeing global viewing – performances in London or LA are selling tickets to fans in New Zealand, Spain or Singapore, it’s revolutionising the way artists can connect. Nothing will replace the live experience, but this represents a new form of entertainment with its own rewards, and it’s definitely something that will remain for years to come.”