Premium That Performs: Turning Experiences into Revenue
Premium is no longer defined by proximity to the stage. At Vaillant Live, it’s carefully designed to enhance the entire event journey, combining exclusive hospitality, enhanced comfort and seamless service to create lasting audience connection. As Faye Nixon, Head of Sales, Marketing & Guest Experience at Vaillant Live, explains:
“Premium tickets are about far more than offering a better seat — they’re about creating memorable, elevated experiences that deepen the connection between audiences and the event. At Vaillant Live Derby, we carefully design our premium packages to deliver added value, whether that’s exclusive hospitality, or enhanced comfort. These experiences strengthen customer loyalty and position the venue as a destination of choice.”
Premium Needs Visibility to Perform
Even the strongest premium proposition requires precise, data-led visibility to reach its full commercial potential. For Vaillant Live, success meant ensuring premium packages were surfaced to the right audiences at the right moment in their purchase journey.
Working with Ticketmaster ensures VIP and premium upgrades are:
- Discovered by engaged, high-intent customers across the Ticketmaster marketplace
- Clearly differentiated and explained through a dedicated VIP guide
- Positioned alongside the event at the point of purchase, not hidden post-transaction
- Supported by data insight and targeted marketing to match customers with the most relevant package
By aligning premium inventory with audience intent and purchase timing, our clients like Vaillant Live can clearly articulate value, increase visibility and drive stronger awareness and uptake of its premium experiences. As Faye adds:
“Working with Ticketmaster allows us to showcase our premium packages to a far wider and highly engaged audience. Their platform gives us the visibility, data insight and marketing reach needed to clearly communicate the value of our Premium experiences, ensuring the right customers see the right package at the right time. That partnership is key to maximising both awareness and uptake of our premium inventory.”
A Partnership Designed for Performance
Premium success requires strategic positioning, clear messaging and ongoing optimisation.
Our dedicated VIP Marketing team works in close partnership with clients like Vaillant Live to ensure its premium experiences receive the attention they deserve. From campaign planning and on-platform positioning to audience insights and optimisation, the focus is on unlocking the full commercial potential of premium inventory.
The result? Premium experiences that don’t just enhance events, but strengthen brand positioning, deepen customer loyalty and contribute to sustainable revenue growth.
Ready to Unlock the Power of Premium?
Vaillant Live demonstrates what’s possible when premium experiences are thoughtfully designed and strategically marketed. If you’re looking to introduce or optimise premium experiences at your venue, we’re here to help. Want to maximise the visibility and performance of your premium offering? Be sure to follow us on LinkedIn to learn more about our Premium marketing, or get in touch with our team below to start the conversation.
