Updated 2020: Almost one in five would be likely to purchase a VIP ticket

Fans are spending more on experience these days. Our latest Festival Report found that almost one in five (18%) would be likely to purchase a VIP ticket for a festival, and our wider survey found that 14% would be likely to purchase a VIP ticket for a live event.

Updated 2020: Almost one in five would be likely to purchase a VIP ticket
VIP insights

Glamping

Luxury toilets and a viewing area close to the stage are a fan’s favourite perk according to our festival report, with 80% saying they would spend more money for these. These VIP insights show that accommodation and a lounge are the lowest rated options, but those who want them are willing to spend the most to get them.

VIP insights

There for the experience

The report also showed that VIP ticket buyers are the least concerned with knowing the full line-up before booking, suggesting it’s the full festival experience that drives them, rather than the music.

VIP insights

Whichever ticketing platform you’re working with, from Ticketmaster to Ticketweb and Universe, and whatever type of event you’re selling, it’s easy to add VIP ticket types and upgrades.

For more VIP insights and info

If you need help creating your VIP experience or for more VIP insights, our friends at VIP Nation can help.

For more info on adding VIP options to your event, speak to your account manager.

If you’re using Universe, click here.