Challenge

The TechCrunch team was mainly concerned with creating unique experiences and making a lasting impact in the startup and tech community.

They wanted to increase brand awareness and equity, while differentiating themselves from the rest of the market.

They hoped to find a provider who would offer dedicated customer support, flexibility with data integrations and reporting, reliable onsite equipment, as well as an ability to customise their ticketing experience to remain on brand.

Solution

Universe easily integrated with their existing tools thanks to the flexibility with our API. Being able to embed ticket sales on their website helped increase their SEO and did not compromise their branding.

Our platform also provided much more accurate reporting to help with reach and marketing campaigns. The level of attention and care they received from Universe was unrivalled as their needs were quickly addressed.

Result

TechCrunch was able to facilitate a smooth, robust registration platform to help them better understand their buyers and gain necessary information for remarketing efforts.

During 4 years, over 15,000 individuals checked in to their events, leading to a large increase in revenue and planning of further activations throughout the year.

“Thanks to Universe’s integrations, we were able to push our data over effortlessly. Selling tickets directly on our site provided a seamless experience that allowed our branding to shine through, resulting in fewer drop-offs and more sales!”

Alexandra Ames – Director of Marketing