Off the back of the success of online fundraiser ‘For The Love of Scotland’ which raised over £200k plus ‘The Nae Pub Quiz’ as featured on BBC’s The One Show, we asked Aarti Joshi Head of Marketing, Communications & Sponsorship at DF Concerts for tips on how how others can make their online events a success too…
Testing, testing
An obvious one but test your live stream ahead of going live!
Managing your guests
Also, make sure you have a zoom ‘ waiting’ room so the guests are ready to go on when you need them and set up a zoom call with everyone involved to monitor comments etc!
Staying on message
We were also feeding good comments to Edith via a teleprompter (we just used an active google sheet) which helps tie up what’s happening on socials with the live stream itself – keeping everything on message and making it more interactive.
Keep people engaged
(Andy Dunlop) is great at continually refreshing the format and also awarding a prize every time so there is an incentive to join.
