As we continue our ongoing series of staff interviews to reveal what goes on behind-the-scenes at Ticketmaster and TicketWeb UK, we chat with Jason Boardman to find out more about his role at the company.

Tell us your story – how did you end up as a Sales Executive at Ticketmaster/TicketWeb?

I have been at Ticketmaster for nearly 15 years – by day I worked in the Ticketmaster Manchester Contact Centre as the Training and Quality Team Manager and in my spare time I managed a band called Horsebeach, maintained a 25-year “hobby” (as my partner calls it) as a DJ, as well as running a vinyl-only record label, called Aficionado Recordings with my DJ partner, Moonboots. I was given the opportunity to move into sales earlier this year and I took the move as a great opportunity to harness my contacts, experience and deep understanding of ticketing in the music industry.

What did you do previously?

Pretty much as above, I don’t think I could’ve fitted much more in!

Can you explain a normal day in the office for you?

I probably spend about 60% of my time in the office. A general day would be following up and generating leads, writing a bunch of emails, calling clients, generating contracts, legal stuff and identifying ways my clients can market their events via the businesses resources.

What has been your favourite project to work on?

I would have to say Indy Man Beer Con at Victoria Baths in Manchester has been the event closest to my heart. There is a romantic element to it as they were the first client I signed, along with my love of craft beer and street food. The event itself was amazing and the team behind it were very professional and a pleasure to deal with, so those are other things that make it stand out.


Biggest challenge to date?

Aside from learning all the legal and contracting requirements that can be complex, my biggest challenge is getting time in grassroots venue owners’ diaries to meet them to talk to them about TicketWeb’s partnership with the Music Venues Trust. They are so hands on with managing every aspect of the venue, grabbing an hour of their time can be challenging.

What is the most exciting part of being a Sales Executive?

Getting out and about and travelling around the country going to meet promoters and venue owners is exciting. I am very lucky that I get to meet all these amazing characters and see hundreds of venues you’ve only read or heard about. Being a Sales Executive I get to hear loads of amusing stories and anecdotes, gain a deep understanding of what’s happening in the towns and cities around the country, make new friends and discover bands that were under your radar.

What are you listening to at the moment?

My favourite records this year are on the mellow spectrum, Nordso and Theill from Copenhagen, Hampshire and Foat from the Isle of Wight, Steve Cobby from Hull and Penguin Café from London. I can also whole heartily recommend Vels Trio, Caravela and anything on the Wonderfulsound label.  

What live event are you most excited for the final part of 2017?

Penguin Café performing Union Café at The Union Chapel in December is definitely top of the list!

Any closing remarks?

Please don’t hesitate to contact me if I can be of any assistance.