Today we have launched our State of Play: Festivals study, which surveyed 4,000 festival-goers across the country to get their thoughts on the UK festival landscape.
Sustainability is high on the agenda this year:
- Waste reduction at festivals is the number one concern for fans this summer: two thirds of festival-goers want to see festival waste reduced
- Over a third of fans admit to leaving their tents behind at a festival, believing they will be recycled
This study follows the launch of Live Nation Entertainment’s pledge to reduce the environmental impact of festivals. New sustainability goals include reducing waste as well as eliminating single-use plastics at its festivals by 2021. It will affect approximately 20 major UK festivals including Reading and Leeds, Download and Wireless.
Victoria Chapman, Head of Sustainability at Festival Republic, said: “It’s impossible to ignore the effects of climate change, so it’s a huge positive to see that sustainability came out as the number one concern for festival-goers this year. It is imperative that festival organisers look at how they can minimise the environmental impact of their events and work together with fans to enjoy an amazing festival experience whilst respecting the planet.”
The full report offers insight into fans’ attitudes towards pressing issues like sustainability and gender representation at festivals, as well as their views on food, drink, romance, new music discovery and the overall festival experience.
Ticketmaster’s full study can be found here