Each year Ticketmaster Artist Services set up hundreds of presales, helping tour announcements drive album pre-orders whilst reaching millions of fans in the process.
Liam Gallagher’s new album Why Me? Why Not? was released September 20. The reaction to the lead single ‘Shockwave’ was biblical. It shot straight to the top of the Official Vinyl and Trending Charts, in the process underlining Liam’s status as a rock star who speaks to new and established fans alike.
Ticketmaster Artist Services and Warner Music set up an international campaign for fans to pre-order ‘Why Me? Why Not.’ from Liam’s official store in order to receive access to an exclusive pre-sale for tour tickets. The pre-sale opened at 9am UK / 10am CET on Wednesday July 10.
As part of the campaign, Ticketmaster Artist Services offered a campaign plan across 5 markets reaching over 3 million fans through Homepage spotlights, blog announcements, social media promotion and targeted emails to past bookers and past bookers of related acts such as Oasis, Noel Gallagher, The Killers, Kasabian, Arctic Monkeys, Paul Weller, Blur, Radiohead, The Kooks, The Libertines and more!
Ticketmaster customers also had the opportunity to add a special limited edition tour print to their order. Hundreds of Liam Gallagher fans took advantage of the merch offer
11 November 2019 – Motorpoint Arena, Cardiff
12 November 2019 – Arena, Birmingham
14 November 2019 – P&J Live, Aberdeen
15 November 2019 – The SSE Hydro, Glasgow
17 November 2019 – Utilita Arena, Newcastle
18 November 2019 – FlyDSA Arena, Sheffield
20 November 2019 – Manchester Arena, Manchester
21 November 2019 – M&S Bank Arena, Liverpool
24 November 2019 – 3 Arena, Dublin
26 November 2019 – Motorpoint Arena, Nottingham
28 November 2019 – The O2, London
29 November 2019 – The O2, London
1 February 2020 – Oslo, Spektrum
2 February 2020 – Stockholm, Annexet
4 February 2020 – Copenhagen, Vega
5 February 2020 – Hamburg, Sporthalle
7 February 2020 – Amsterdam, Ziggo Dome
10 February 2020 – Cologne, Palladium
11 February 2020 – Berlin, Tempodrom
13 February 2020 – Munich, Tonhalle
15 February 2020 – Rome, Palazzo Dello Sport
16 February 2020 – Milan, Mediolanum Forum
18 February 2020 – Vienna, Gasometer
21 February 2020 – Paris, Zenith
To discuss a campaign for your artist, visit our artist page and contact us.
