Over the past few months we’ve been sharing how our existing technology can help event organisers return to live.

Our teams have been hard at work developing these tools, and we now have a whole suite of SmartEvent solutions that can help you welcome fans back safely to live events when the time is right.

“We know that fans around the world are eager to return to live events and SmartEvent gives event organisers an array of solutions to help make that possible,” said Mark Yovich, President of Ticketmaster.

“SmartEvent brings together our advanced technology platform and industry-leading venue and seating insights, putting Ticketmaster in the unique position to facilitate paths back to live.”  

Access and seating design

Make access and seating safer and more efficient by using our tools to space fans at venues and adjusting capacity to changing social distancing regulations. 

The Social Distance Seating Tool currently being rolled out considers venue size, distance between seats and many more data points to create unique seating strategies for each event.

Ticketmaster’s Timed Entry Tool allows organisers to give fans specific arrival times and entry ways to manage the flow of people into the venue, or stagger entry to an event.

Entry Rate Monitoring Tools help manage lines and avoid congestion.

Custom communications directly to ticketholders before and after the event are also supported.

Contactless & Self-Service Experiences

Ticketmaster pioneered the development of digital tickets in 2017, which has now unlocked new capabilities for contactless experiences. 

SmartEvent can transform a traditional box office facility into a Contactless Box Office, with the ability to handle ticketing transactions, account support and scanning while reducing the need for physical interactions between fans and staff.

As leaders in this contactless space, Ticketmaster has already run numerous events with 100% of attendees using digital tickets from Lovebox and Four Tet back in 2019, to the first game of the NFL 2020 season, where for the first time at an event of this scale, not a single paper ticket was scanned.

Integration with other apps & services

Ticketmaster’s flexible platform combined with its foundation of digital ticketing allow for the roll out of new capabilities at record speed. 

Secure Ticket Transfer ensures organisers know every fan in the building, even if the ticket changed hands a few times after the initial on sale on Ticketmaster or other ticketing platforms.

This gives organisers a key public health contact tracing solution with the ability to provide information to local bodies as required to enable quick analysis and notification.

Ticketmaster is also working with event organisers and venues as they consider how and when to integrate COVID-19 test results and diagnostics partners as a criteria for entry to live events.  Operating in over 30 countries, Ticketmaster has a front-row seat to new tech, health and logistical developments around the world that may be ripe to integrate into its platform. 

“While initially intended to help fans and organisers get back to live, some of these innovations will long outlast COVID-19, streamlining processes and providing endless opportunity to modernise the event experience,” continued Yovich. “We have every confidence that the industry will prevail, and that our cutting-edge technology, local expertise, global reach and fan insights will lead the way.”

Ticketmaster will continue to focus on developing and integrating features that help event organisers enhance every step of the fan journey, and meet the evolving needs to operate in this new environment.

If you’d like to chat to us about your plans to return to live, use our online form.